Your customers live in a world of Spotify and Netflix. The expectation for personalized content experiences has been set. So to win over customers, we need to adapt to these expectations by providing personalized experiences based on your buyers’ unique interests, behaviors, and needs.
The Content Experience Maturity Assessment goes beyond a traditional digital marketing maturity assessment or content strategy audit and looks at how you’re leveraging content across your organization to power your go-to-market strategies.
To find out how you stack up, answer a few questions about how your marketing team currently centralizes, organizes, personalizes, and distributes content—and identify what you need to improve to drive results.