Webinar: September 14, 2:00 pm ET
Let’s be honest, we all want every touch with a prospect to be a personalized one. Why wouldn’t we? Customers who perceive a business’ content to be tailored to their needs are 40% more willing to buy according to HBR.
Then reality smacks us in face, we don’t have the bandwidth, resources or budget to pull it off. That didn’t stop the construction division of Autodesk however who took the challenge head on, knowing that despite limited resources, a personalized buyer’s journey would expedite pipeline creation.
In this Webinar with Adam Higgins, Digital Marketing Manager at Autodesk and Mike Waldron, VP of Marketing at Uberflip, we will deep dive into how to meet the level of personalization your prospect expects without needing an army to support it.
During this session you’ll learn:
- Why generic campaign landing pages just didn’t cut it for Autodesk
- The prospect’s flow through the entire Autodesk buyer journey
- How Autodesk are seeing 3x conversion rates focusing on ungated nurtures and retargeting
- How you can replicate the approach
Your customers live in a world of Spotify and Netflix. And as such, they’ve come to expect personalized experiences. The expectation of personalized content experiences has been set. B2B marketers need to adapt to buyer expectations.
Autodesk, Inc. is an American multinational software corporation that makes software services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries.