Why a Content Management System (CMS) isn’t enough
| What your CMS can do | The gap | With Uberflip |
|---|---|---|
| Build landing pages for a specific campaign, audience, or persona | WebDev/IT is required to code, creating a bottleneck | Marketers can self publish campaign destinations in minutes |
| Create static web pages | Pages lead to dead ends and buyers bounce | Offer buyers a binge-worthy collection of relevant content with AI recommendations |
| Build account-specific landing pages | Each page must be manually created | Dynamically personalize account experiences in real time with intent data |
| Report on vanity metrics like clicks and form fills using plugins | Limited access to data without IT/BI support | Understand content performance and engagement at every buying stage |
Use Uberflip to quickly create engaging content experiences personalized to your buyers’ needs
Create content experiences that adapt to your buyers
Organize your existing content into a personalized content experience customized to your buyer personas, target accounts, or industry verticals, so that no matter their point of entry, your visitors will always be on the right journey. Personalize the buying experience from every channel on the fly with AI-powered content recommendations that respond to each prospect’s behaviors and preferences.
Launch engaging campaigns quickly
Need to get your campaign launched yesterday? That can be tough to do when you’re hamstrung by digital or dev resources. With Uberflip you can self-publish campaign pages in minutes while still executing within the boundaries of your brand. Oh, and did we mention our curated content destinations promote self-nurturing?
Access deeper data to drive your strategy
Measure campaign results, channel performance, and buyer engagement to uncover the content experiences that are driving results. Understand exactly which content and topics your buyers care about with easily accessible visual dashboards and reports. Drill into data seamlessly so you can optimize results on the fly and drive better pipeline velocity.
These marketers took their CMS further with Uberflip
Don’t take our word for it—read why our customers love us
A competitive advantage
I have used Uberflip in my past two companies. As CMO, it is critical for me to make in-depth research, customer case studies and product materials as easy as possible for prospects, customers and my sales team to find and gain value from. We have closed several new customer partnerships because we provide content to them in a unique and customized way. I really like this product, the team at Uberflip we work with and the company in general. Good humans.
Build engaging experiences that keep visitors coming back
Being able to utilize Uberflip to not only put content in front of them, but to create an experience that allows them to move from one type of content or one topic to the next, has really proven valuable because it’s kept folks engaged, it’s kept them on the pages, and it’s kept them not just reading content, but raising their hand and asking for more.
A truly versatile platform
Uberflip solves some of the biggest, most common B2B marketing challenges all in one place. We’re able to take buyers along a content journey and serve up the content that resonates most with them. And on the back end, all of the features give us the power to optimize SEO, get content-specific engagement insights and the flexibility to serve up content on brand and where we want it.